14) Use Headings:
Use the H1, H2, H3, H4, H5 and H6 elements for headings. Using graphics for headings may let you use any typeface you want, however the search engines are not going to pay attention. Even if you use the alt attribute to specify alternate text for heading images, that text will not considered anywhere near as important as real text in a heading element. If you are not using real text and using various images or Flash graphics use replacement techniques that are available. Be aware that some of these methods involve hiding text and should therefore be strictly avoided due to the real risk of being banned.15) Exchange Links:
There is no easy way to solve this one except by ensuring you have relevant, quality content. Incoming links are very important for search engines and therefore to SEO. They are also possibly the most difficult aspect of the SEO process. We recommend that your website is reviewed to ensure it is free from broken links.16) Use Search Engine Friendly URL's:
Avoid dynamically generated links that use a query strings to let the server know which data to fetch from a database. Search engine robots may have difficulties with these URLs. Rather, use search engine friendly, human readable URLs. This will help both your ranking and your users. We’ve achieved incredible improvements in search engine results by changing the URL scheme.< Previous
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