7) Site Maps:
Set up a site map that has a direct link to every page of the site on it. Make sure there is a text link to the site map from the home page. If you are using JavaScript menus this is absolutely vital as the search engines may not be able to follow the links to the rest of your pages from your home page - unless you have a plain text link to your site map from the home page.
8) W3C Compliance:
Ensuring your website is W3C compliant can help to ensure there are no errors or irregularities within the coding. It is often quite challenging to meet these requirements, especially if your site employs animated functionality, for instance Java scripted events.
9) Write Good Content:
This is the first most important thing a website owner / SEO writer needs to do if they want to be found within the top search engine results. Even if your site is technically perfect for search engine robots, it won’t do you any good unless until you fill it with good content.
Good content is text that is factually and grammatically correct, though that is not necessarily a must for all sites. Whatever your website’s purpose, your content needs to be unique or specific enough to appeal to visitors and search engines. More specifically, it needs to be useful to the people who you want to find your site.
Good content also brings return your visitors. Visitors who like your content will return to your site.
Fresh content is also important. Adding fresh content regularly to your website will give visitors a reason to come back. Search engine robots will also visit your website more often once they notice that you are updating the content of your website regularly.
Make sure every page has minimum 250 words of text on it and the content is unique. 500 words is preferable. Wherever you can turn a picture of text into actual text, do so because search engines index content that is stored as an image.
10) Use CSS in an effective way:
By using the CSS you can decrease the web page size and loading time. Don't use any deprecated tags (including the old
"font tag ") to style your text. Style only with CSS or valid HTML.
11) Avoid Frames:
Don't use frames to lay out your website. Search engines can't index a site built in frames because all pages of the site look exactly the same to it. The search engines run into the same problem you run into when you try to "bookmark" a web page built using frames you can't do it. A site built in frames has no chance from a search engine perspective, even with a "noframes" tag.
12) Be Cautious with the use of Cookies:
Do not use cookies for the web pages you want to be search engine friendly and do not require your visitors to accept a cookie when visiting your site. These practices may stop the search engine robots from indexing your entire website. Search engine spiders are non responsive, meaning they can't interact with your site. All they can do is read text and follow links.
13) Use Search Engine Friendly URLs:
If you must use a database to display information, make the links "Search Engine Friendly". Do not use more than one or two variables in the URL. If you use two or more variables to pass information to your display pages, the search engines may not able to follow the links. They may follow one or two variables in a link, but not more than that. In other words, if you are selling green widgets from a page of your site, don't set up your site so the links look like this:
http://www.xyz.com/home.asp?ID=x42&REF=qec12&Product_ID=2334.
Those long URLs with multiple variables are not always indexed by Google. There are methods available, using either ASP or PHP, to pull the information from a database, but using keywords in the page names, like this:
http://www.xyz.com/green-widgets.php
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